Or you can even open a modal with a questionnaire for feedback about how the user would like this feature. Handling it can do nothing or you can provide a small notification that this feature is disabled for now.
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At that point, you have, again, many choices about how to handle that press.
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And like I said, have that button full of metrics, when was it pushed, how many times, by how many users, etc etc.Īs users see that “mic button” and understand that it is for sending small audio messages, they will press it. You can choose to make this visible only to a small part of your users or to the whole. Without actually having implemented the feature. And have your engineering team position it there but without any functionality. Have the wireframer and designer create a prototype design of how that “mic button” would look like and where it should be positioned. And you want to test whether your users will be interested in sending voice messages instead of typing. Wire it with a ton of metrics and push it to your production to see the users’ reactions. The idea is that you implement a fake version of your feature. This is a practice followed by consumer applications but they can also be applied to B2B (SaaS) companies. Not the general public, this is not a public feedback form. You want to hear the opinion of the people who are actually paying you for your service. Who may or may not have a real stake in your company moving forward. It is important to note that we are talking about “customers” of a business and not (free) users. Then, start your email campaign, either with small segments if you have a large customer-base or blast the whole list of customers. Explain how their opinion is the only thing that matters to you.
Prepare a very short and kind letter, asking your customers to be a part of this process. Summarize them in single line titles and put them in a form you can share with your customers. Collect a group of features that you believe are good candidates for implementation. One of the most common ways is to straight out ask your customers. I will just mention two common practices, there are hundreds, I just wanna give you an idea… Validating With Direct Contact You can measure a feature’s value to your customers in so many ways, your creativity is the limit. Discussion helps and it should include a sober look at the product vision, timetable and available “runway” the company has. I have been part of debates whether a feature belongs to the “core feature set” of a product or not. You will need some type of validation to make sure that this is the right choice to make given many other choices. The hard part is assessing their effort to gain ratio and this should get done by the CPO and the CTO.Īs long as the feature is not a core part of the product, without which the product would look and feel incomplete. Customers, users, company personnel, stakeholders, friends from home, anyone can drop an idea. The “box for ideas” is open for everyone to drop an idea. The Early Stages, Conception, Validation, Design As it is most likely that this exact system will not work for your particular case. So whatever I am suggesting in this article, take it as a general guide and not word for word. So you may have a Product person hired, you may not, that makes a big difference and your system and workflow need to adjust accordingly. Each system needs to adjust to the special needs of the company and the people available. One very important note here is that there is not one best procedure or workflow for Product. But if it’s the first time you heard that term, have a look at the literature about it. I won’t dive into CM as it’s quite off-topic. Since you have to switch the operational workflows of an entire company. The hardest part of implementing the (new) workflow is Change Management (CM). But, since in most companies that position is not filled until quite late in the game, it becomes the responsibility of the CTO. The person that handles the product workflow is the Chief Product Officer (CPO). Create wireframes & tech-spec for the story.Assign and prioritize the user story on the Roadmap.I will outline the workflow for all you tl dr people out there: In Part 2 we will discuss how a tech-spec gets implemented into an actual, tangible product. In this article, we will dive into the workflows from idea to technical spec. The “Product Operations” topic is so large that I have to split it into two parts. Product Operations Pt1: From Idea To Spec ĭesigning, implementing and enforcing a Product Workflow can be a challenging task for early-stage startups.